Yummiverse
A brand to blow your mind
CLIENT
Yummiverse
SERVICE
Branding Design
YEAR
2018
LOCATION
Porto Alegre, BR
Overview
Yummiverse was born as an e-commerce company selling homemade sweets, which would be offered through the brand's website.
For the creation of the visual identity, I took into account the target audience, the market, and the trends of the time, in addition to using Bruno Munari's methodology. All stages of the methodology were followed, with special emphasis on the analysis stage, which was essential for understanding especially what not to do.
To support the creation of the identity, design thinking was also applied, along with tools related to that methodology.
Challenge
The biggest challenge for this project was finding the brand name, as it needed to be registrable, easy to remember, have an available domain, and be available as a username on social media.
Countless name alternatives were listed until reaching the final result: Yummiverse, which can be interpreted as a “tasty universe” and served as the foundation for building the visual identity.
After that, another major challenge was creating a logo that combined three core pillars: universe, sweetness, and elegance. Many alternatives were sketched and refined until we reached the final result, which — after research with potential customers — successfully met the brand perception goals.
Brand
The visual identity developed for the Yummiverse brand was designed to set it apart from others in the market in which it will operate. To achieve this, the central concept of Yummiverse’s identity was defined: blow your mind – be amazed. This concept led to drawing inspiration from the universe for the creation of the logo and other elements of its visual identity.
In addition to inspiration from the universe, the development of the visual identity was guided by two other key pillars: the term yummy, due to its connection with food, and elegance, to appeal to the chosen target audience.
