Girando Saúde
Helping society through sport
CLIENT
Girando Saúde
SERVICE
Branding Design
YEAR
2022
LOCATION
Cachoeirinha, BR
Overview
Girando Saúde is the brand of a social project based in the city of Cachoeirinha, in Rio Grande do Sul. The project’s mission is to transform the community through actions aimed at improving quality of life. Physical education is the foundation for achieving these goals.
Challenge
The challenge in developing the visual identity for Girando Saúde was to bring together three key pillars: physical education, team spirit, and transformation in people’s lives. Extensive research was conducted and numerous tests were carried out until a satisfactory result was achieved for the brand’s visual identity.
Brand
The final logo successfully captured all the desired pillars. It represents movement, reflecting the "girando" (spinning) in the brand's name; it is colorful and cheerful, suggests connections and unity, is built from modular elements, and features a hexagonal shape that references the hive of hardworking bees.
Colors
The chosen colors convey the energy of physical education — green is associated with outdoor activities, while violet represents femininity and wisdom.
