Yummiverse LP
Validating an idea with strategy
CLIENT
Yummiverse
SERVICE
UX/UI Design
YEAR
2024
LOCATION
Porto Alegre, BR
Overview
Goal
Validate the idea of a new business by gauging the target audience's interest in acquiring services through a platform.
Target
Owners of pastry shops or independent confectioners who want to see their business grow.
Hypothesis
Creating a landing page to convince users to pre-register is a way to validate the idea, because it allows you to measure how many people are interested and willing to pay for the proposed solution
Challenge
Develop a way to validate the idea with minimal investment, reaching at least 1,000 users.
Solution
Header
The strategy for the header was to provide a brief introduction to the service, followed by a CTA button.
An image of a confectioner was added to create a sense of identification and to help guide the viewer's attention to the main message.
Problem Presentation
Here, we chose to influence the user by presenting a negative scenario — one that evokes fear — because it generates results that are twice as effective as a positive approach.
Solution Presentation
After instilling fear about the future of their business, we present the solution found in the platform's delivery services.
Features
A straightforward presentation of the platform's features.
Comparative
We made it easier for the user to compare with competitors by highlighting the platform's advantages.
Benefits
How users can benefit from the platform and address their pain points.
Demonstration
A demonstration video showing how the platform works, so users can become familiar with it and get a brief preview.
Testimonials
Testimonials collected from qualitative research, from individuals experiencing the same difficulties and who would benefit from the solutions we offer.
Pricing
Presentation of the plans from the most expensive to the least expensive. This strategy was adopted so that the higher value is seen first and serves as an anchor for the lower values, with the recommended plan being the one we want to sell.
In this section, we conducted an A/B test to determine which payment model would yield better results for the platform: a fixed monthly fee or a lower monthly fee plus a per-order charge.
For both options, we applied strategies to make the price appear lower to the user.
FAQ
At the end, answers to potential questions that might influence the user to click the CTA button.
Design and prototyping
For the interface design, we created the design system based on Material Design, with some modifications to align with the brand's visual identity.
We used blocks with rounded corners for a friendlier appeal. The brand's main colors, purple and blue, were applied, and illustrations were used as backgrounds for some sections.
It was important to incorporate three elements into the landing page interface: appeal to sweets, the universe, and simplicity, which suggests elegance without being exclusionary.
The entire structure was designed to be built on WordPress using free plugins, so simplicity was a crucial factor in the project.
Sumary
Throughout the landing page, nine CTA buttons were added to encourage clicks.
Human behavior tends to follow patterns, so a negative approach — appealing to fear — drives action more effectively than a positive perspective.
Images and icons were used solely to support the main message, directing the user's attention where we wanted it. Any image that did not contribute to this goal was removed.
Properly presenting prices is also a crucial factor in conversion, so strategies related to neuroscience were applied.
Applying visual identity contributes to the brand's long-term strategy, which is why it is important to implement and respect it.