Yummiverse Delivery App
The first dessert delivery plataform in Brazil
CLIENT
Yummiverse
SERVICE
Product Design
YEAR
2023
LOCATION
Porto Alegre, BR
Overview
Yummiverse is a dessert delivery app, created based on my own experience as the owner of a sweet shop. Throughout this experience, I realized that the available delivery apps did not meet all the needs of confectioneries, such as handling the delivery of delicate items or allowing the proper lead time for desserts that require longer preparation. After having this insight, I conducted research to understand the values of the dessert and delivery markets, as well as to assess whether it’s a growing sector and evaluate the viability of the idea. In this project, I was responsible for every stage — from ideation to prototyping — focusing on finding the best solutions for a real pain point.
To kick off the project, I completed the Lean Canvas to organize the idea and clarify the needs that required a solution. I also structured the information architecture and developed the wireframes to understand and design the user flows. The tools used for this project were paper and pencil, FigJam, and Figma.
Challenge
The biggest challenges of this project were organizing all the features in an intuitive way and designing for two main types of users: the end consumer and the person responsible for the sweet shop.
For the first case, I chose flows that would feel familiar to users when placing an order — that is, I created flows similar to those found in other delivery apps, with specific adaptations and additional features tailored to the dessert niche.
For the second case, it was necessary to create a separate platform for managing the shop within the app, including features such as product registration and editing, customizing the shop's name and profile image, setting business hours, and other management functions.
For this case study, we will focus primarily on the consumer-facing app, which was also designed with the sweet shop owner in mind, considering how both platforms — the purchasing interface and the shop management dashboard — connect and work together.
Solution
Reaching the final result involved not only thinking of tech-based solutions but also solving logistical challenges related to transporting delicate items. That meant figuring out how cakes and other fragile desserts could be delivered safely. To make this possible, vehicles more suitable than motorcycles are required, along with careful and well-trained drivers.
To arrive at these solutions, extensive research was conducted, including interviews with end consumers, employees, and sweet shop owners. The goal was to truly understand where the biggest pain points were and to listen to real stories that would ground the project’s purpose in authentic user needs.
Another important aspect of the solution was understanding how branding could be integrated into the app. Yummiverse’s brand concept is to transport people into a sweet universe — an invitation to explore the infinite possibilities that treats offer in terms of flavors, shapes, themes, occasions, ingredients, and even informative content. With this in mind, I designed the entire interface based on the brand’s visual identity, using elements that guide the user through a journey into the world of sweets.
The platform’s main features include:
On-demand ordering
Scheduled ordering
Calendar to mark important dates
Search filter for dietary restrictions
Order tracking
Explore stores
Profile management and customization
Doorbell notification system
The “doorbell” feature was designed to notify the user directly through the app when their order arrives. This solution was inspired by real-life situations I experienced while delivering orders — for instance, when no one answered because the intercom was broken. When the delivery person arrives with the order, a doorbell sound automatically plays on the user’s mobile device, alerting them that their dessert has arrived at the destination.
Design and prototyping
To design the interface, I used Material Design to develop the app’s design system. Some adaptations were necessary to align with the brand’s visual identity and to create custom components specific to the project. Using Material Design was essential to speed up the interface design process and to make the prototype more accurate in reflecting the intended user experience once the app is developed.
The prototype project went through several rounds of revisions and adjustments to refine the user flows and enhance the interface in ways that would contribute to a more satisfying user experience.
Next steps
The project presented is the ideal version of an initial idea, but it is a very robust version for a first launch, which still needs validation. Therefore, the next step will be to design an MVP version focused solely on the core functionality of placing an order and handling delivery. Once the idea is validated, it will be possible to seek investment to develop the more robust version — supported by valuable user feedback that can help shape an app with even more value and features not yet included in the current proposal.